There are 2 main ways of roasting coffee. The large commercial roasters (who supply the supermarkets and bulk branded coffee bean products) will invariably use the more cost-effective 'flash roasting' process.
Flash roasting is where the coffee beans are roasted from the outside-in, in a 60-90 second process inside factory-sized roasters. In order to be eligible for 'flash roasting' a bean variety will need to be hard and uniform, and available in very large quantities (these roasters can roast thousands of kilos at a time). This means that the beans are likely to come from the bulk green coffee bean channel, which is of a poorer quality than the speciality coffee channel.
Because the beans will be of a poorer quality, they will need to be over-roasted, so that the flavour of the bean is replaced by the flavour of the roast, which is why most bulk coffees taste overly 'toasted' and very similar to each other.
At CoffeeBeanShop, we source only the finest Arabica coffee beans from around the world, often in very small quantities from individual farms. We then traditionally 'slow roast' the beans from the outside-in for a much fuller flavour. We also never over-roast our beans, so you will actually taste the coffee rather than the roast.
Our beans are fantastic in espresso as SOS shots, or as part of one of our signature espresso blends. Most of our coffees are also good in other brew methods, including Cafetiere , Vacuum pot, Aerobie, Moka-Pot and Filter machine.
Our coffee beans perform extremely well in both commercial and domestic environments